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Stories

Brand Story

Founded in 2014, Australia fashion house OZLANA has been enhancing its global influence by its signature sustainable fur in the fashion design industry and now has become an iconic luxury fashion brand in Australia.

Highly valuing craftsmanship, high-quality manufacturing, sustainable development of textiles and brand social responsibility and focusing on ecological balance and environmental protection, OZLANA insists on using purely natural raw materials from Denmark, Sweden, Italy and Australia with the highest industrial standards, to fulfill the original design of OZLANA designers with premium quality.

Never compromising with mainstream fashion trends, OZLANA always pursues romantic, gentle and modern art as a pioneer with the spirit of exploration. Its artistic design with exquisite textile technology and tailoring represents high quality and high profile romantic style, highlighting the modern luxury and defining new styles of young fashion.

Product Care

Everyday Care

  • Please hang your fur parka on a broad, sturdy padded hanger to keep the shoulders from losing their shape. The neck of the hanger should be long enough to keep the collar of the coat away from the hanging rod. Do not hang a fur parka in a plastic bag.
  • Please use OZLANA fur parka care bag to keep dust out of the fur. The fur needs air circulation to keep the hide from drying out and cracking.
    Do not leave jewellery pinned to your fur parka.
  • Overuse of shoulder straps on handbags can cause premature wear and tear to the parka and fur.
  • Avoid applying hairspray, perfume or makeups on your Fur Parka. Alcohol, oil and chemical ingredients contained may penetrate the fur and eventually damage the fur.
  • Brush fur with professional fur care comb only. Be sure to brush the direction of the hair, and to use small and even strokes as you work a small section at a time. Professional fur combs have wider spaced teeth and soft edges, which prevent the brush from damaging or ripping at the fur.
  • Gently shake the parka and fur to remove any dirt or debris that has settle onto the fur.

Cleaning

  • Professional fur clean only. No hand wash. No machine wash. No tumble dryer. Do not attempt to condition the delicate fur at home.
  • If the fur is wet by rain or snow, please wipe it with a dry white towel and drain as much water as possible. Hang it to dry in a cool and ventilated place. After it is dry, gently fluff the fur and smear the skin to prevent from hardening. Do not use a hairdryer, clothes dryer, or any direct heat on the fur.
  • If the fur is completely soaked with water, please take it to a professional fur cleaner as soon as possible to prevent shrinkage.

Off-Season Storage

  • Make sure your fur parka is stored in the cleanest condition possible. Dirt, sweat and oils will degrade the fabrics over time.
  • Avoid direct sunlight. Avoid heat. Avoid storing your fur parka in hot and humid places. The optimum storage temperature of natural fur is 15 degrees and 50% humility. High heat can melt the fur fibres and cause the fibres to fuse and become matted.
  • Please hang your fur parka on a broad, sturdy padded hanger and reposition your fur parka often so there are no crush marks on the fur. Avoid compressing your fur parka into a crammed space. We suggest removing the fur if storage space is limited.
  • Furs that are properly stored during hot weather can last up to 50 years or more.

Animal Welfare

  • Animal welfare means making sure animals are always well cared for. Animals must receive ample food, water, sunlight and display appropriate behaviour. Fox and mink farmers do their utmost to make sure animal welfare is high. Over the past few years, substantial investments have been made to continually improve environmental conditions on fur farms to breed the healthiest animals in the best way.
  • From January 2017, the European fur trade is implementing WelFur, a science-based welfare certification system documenting the level of animal welfare on fur farms. WelFur provides auction customers and consumers with transparency in the production of skins and replaces perceptions about animal welfare with facts. Over years, OZLANA only uses fur materials that meet the WelFur standard strictly to make our fur parka.
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